Apps marketing specialist (ASO)

Marketing and Advertising
  • Marketing and Advertising
  • India

visiontrek communication

We are looking for a motivated and creative App Marketing Specialist with at least 1 year of experience in promoting mobile applications. You will be responsible for increasing app visibility, driving downloads, and improving user engagement through strategic marketing and ASO techniques.

Key Responsibilities:
• Plan and execute marketing strategies to increase app downloads and user retention
• Optimize app store listings for improved visibility and conversion
• Conduct keyword research and implement ASO best practices
• Monitor and analyze app performance metrics and marketing campaigns
• Work closely with the development teams to align marketing efforts
• Conduct competitor and market analysis to identify new growth opportunities
• Assist with managing app reviews and user feedback to improve user experience

Requirements:
• Minimum 1 year of experience in app marketing or ASO
• Familiarity with app store algorithms and ASO tools
• Understanding of mobile user acquisition and retention strategies
• Strong analytical skills and proficiency in tools like Google Analytics, Firebase, or similar
• Good written and verbal communication skills
• Ability to multitask and work in a fast-paced environment

Preferred Qualifications:
• Experience in running app install campaigns (Google Ads, Meta Ads, etc.)
• Basic knowledge of mobile UI/UX principles
• Passion for mobile apps and digital marketing trends

To apply for this job please visit in.linkedin.com.

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