Digital Marketing Assistant manager (3+ years) ( Medical Weight loss)

About Ketto New Business Ventures:

Ketto New Business Ventures is an innovative arm of Ketto, India’s leading medical crowdfunding platform. We are focused on building new ventures where Ketto acts as a seed investor.

About the Role:

We are seeking a talented and experienced Assistant Manager / Manager for Digital Marketing to join our New Medical Weight Loss Venture. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing in healthcare, health-tech or weight loss space and a proven track record of driving successful marketing campaigns across various digital platforms. The person will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic to our website, and generate leads.

Roles and Responsibilities:

· Develop and implement digital marketing strategies to drive brand awareness and generate leads

· Manage all digital marketing campaigns, including email, social media, and display advertising

· Analyse campaign performance and make data-driven decisions to optimize marketing efforts

· Collaborate with internal teams to create engaging content for digital platforms

· Monitor and report on key performance metrics to track the success of marketing campaigns

· Stay up-to-date on industry trends and best practices in digital marketing

Qualification:

· Working experience of working on New Acquisition and Remarketing campaigns.

· Working Proficiency in Excel, and be able to analyse data visualizations on Data Studio or Tableau.

· 3-5 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns.

· Proven analytical and quantitative skills, including a strong understanding of online marketing metrics.

· Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together.

· Good knowledge of Appsflyer, Excel, and Tableau.

· Should have an understanding of implementing SEO, SEM with some guidance.