Digital Marketing/ Paid Media Trainee

Company Description

Responsive Media Tech Services operates as a comprehensive digital media service provider specializing in various domains, including Digital Marketing, Ad Operations, Web Design and development, Creative Services, Ad Server Migration, Rich Media, Ad Creative, Reporting and data Analytics, Digital Marketing, Email Production and Deployment, Email Creative, and Mobile Application Development for devices like iPhone, iPad, and Android. Our partnerships extend to online publishers, ad networks, agencies, web marketing, and web design and development companies.

Our dedicated teams provide services around the clock and are equipped to offer on-site support to our global clientele. We take pride in delivering excellent service, maintaining superior quality, ensuring rapid turnaround times, and displaying a willingness to go above and beyond contractual obligations to guarantee efficient services. Our operational hub is located in Bangalore, India, and we have a strong global presence, with offices in New York (USA), London (UK), and Sydney (Australia).

Role Description

We are seeking a highly motivated PPC Trainee to join our digital marketing team. In this entry-level role, you will gain hands-on experience managing pay-per-click advertising campaigns across multiple platforms, learning how to optimize ad performance, and developing data analysis and campaign management skills. This is a fantastic opportunity for someone looking to start their career in paid digital advertising and grow within a dynamic, data-driven environment.

Key Responsibilities:
• Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.)
• Conduct keyword research and analysis to identify opportunities for campaign optimization
• Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools
• Support the creation of ad copy, headlines, and landing pages to enhance ad performance
• Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI)
• Collaborate with the design and content teams to develop creative assets for PPC campaigns
• Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns are leveraging the latest features and best practices
• Perform competitor analysis to identify gaps and opportunities in the PPC landscape
• Learn how to manage and optimize retargeting campaigns to improve customer acquisition
• Assist in A/B testing of ad variations and landing pages to drive performance improvements
• Provide administrative support for the PPC team as needed

Requirements:
• Bachelor’s degree in Marketing, Business, Data Science, or a related field is preferred
• Strong interest in digital marketing, with a focus on PPC advertising, any DM certification is preferred
• Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus
• Analytical mindset with a passion for numbers and data interpretation
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
• Strong written and verbal communication skills
• Ability to multitask, prioritize, and manage time effectively
• Eagerness to learn and adapt to new tools and techniques in a fast-paced environment
• Detail-oriented and results-driven with a focus on continuous improvement

Shift -EST hours (7:30 PM to 4:30 AM)