Satish Kumar
Job Title: General Manager Marketing
Location: Mumbai / Delhi NCR
Company: Leading FMCG OTC Company
Experience Required: 15+ years
Industry: FMCG / Healthcare / OTC
Function: Marketing / Brand Management
About the Company:
Fast-growing and innovation-driven player in the FMCG and OTC space, with a strong portfolio of consumer healthcare and personal care brands. Commitment to excellence, consumer-centric approach, and entrepreneurial culture makes them a preferred choice for professionals looking to build high-impact careers.
Role Overview:
We are seeking a dynamic and seasoned General Manager Marketing to lead the marketing strategy and drive growth across our diverse portfolio of OTC brands. The ideal candidate will have a proven track record of building brands from ground up and scaling businesses in highly competitive segments.
Key Responsibilities:
– Lead overall brand strategy, positioning, and marketing execution across multiple small to mid-sized brands
– Drive portfolio growth through innovative marketing campaigns, consumer insights, and category development
– Collaborate with cross-functional teams including Sales, R&D, and Product Development to launch and scale new products
– Build and mentor a high-performance marketing team
– Own the brand P&L and ensure delivery of business objectives
– Drive digital transformation in marketing practices, including performance marketing and e-commerce
– Monitor competitor landscape, trends, and market intelligence to steer brand strategy
Key Requirements:
– 15+ years of progressive experience in Marketing within the FMCG and OTC space
– Experience managing multiple brands with small to mid-level turnover and demonstrated success in scaling them
– Strong understanding of both traditional and digital marketing channels
– Proven ability to lead teams, drive innovation, and deliver business growth
– Strong analytical, strategic thinking, and communication skills
– MBA in Marketing from a reputed institute preferred
Location: Mumbai or Delhi NCR (open to either location based on candidate preference)
What We Offer:
– Opportunity to lead marketing
– Entrepreneurial, performance-driven culture
– Competitive compensation and benefits
– Significant ownership and autonomy in decision-making
If you’re a growth-driven marketing leader with a passion for building brands, wed love to hear from you.
To apply for this job please visit www.iimjobs.com.