NielsenIQ
Job Description
We are seeking an experienced Senior Marketing Associate who will be an integral part of the Marketing Shared Services team, responsible for coordinating, managing, and executing campaigns across various hubs, ensuring that all deliverables align with business goals and meet deadlines. The ideal candidate will be skilled in managing multiple workflows, supporting campaign reporting, and collaborating with cross-functional teams to drive project success. They will also ensure that all processes are followed, offering solutions to challenges and impacting the overall success of marketing initiatives.
You have a strong know-how of B2B and digital marketing, as well as of communications principles and technique, and a proven track record of success in executing marketing communications campaigns and programs effectively and efficiently.
The successful candidate will participate in collaborative work with leadership teams by setting marketing strategy and execution, supporting sales growth strategies and execution.
Key Responsibilities:
Project Coordination & Management:
• Act as a key point of contact for managing the workflow and ensuring timely execution of tasks across various discipline hubs (e.g., creative, social)
• Schedule and brief team members on upcoming tasks, ensuring alignment with campaign objectives and timelines
• Be accountable for delivering campaign SLAs, ensuring that all tasks and activities are completed on time and within scope
Campaign Reporting & Analysis:
• Lead full campaign reporting in collaboration with hub subject matter experts
• Collect, compile, and analyze campaign data, ensuring that key insights and metrics are clearly communicated and actionable
Translation & Content Management:
• Manage the translation processes with agencies and AI systems, ensuring all necessary validations are done by the onshore team to ensure accuracy
Financial Administration:
• Raise purchase orders (POs) in accordance with campaign budgets and financial protocols, ensuring smooth operational processes
Sales Enablement:
• Manage and update Salesloft cadences, ensuring they are aligned with marketing strategies and team objectives
• Support the creation and distribution of sales enablement materials, including event invites and follow-up materials, with the collaboration of other teams as necessary
Problem Solving & Process Improvement:
• Analyze straightforward situations, using experience and judgment to solve problems and suggest appropriate solutions
• Demonstrate expanded conceptual knowledge within marketing practices, continuously enhancing capabilities and understanding of industry trends
Team Collaboration & Contribution:
• Work closely with senior team members to ensure smooth execution and communication across all marketing activities
• Accountable for individual contributions while also ensuring that team objectives are met effectively
Policy Compliance & Quality Control:
• Ensure adherence to prescribed guidelines and policies in all tasks
• Impact the quality of both individual work and collaborative efforts, promoting a high standard of output across the team
Required Skills & Qualifications:
• Strong working knowledge and experience in marketing processes, with an understanding of industry practices and company operations
• Ability to manage multiple projects and work collaboratively with different teams and stakeholders
• Proficient in using campaign management tools and reporting systems
• Solid understanding of financial processes, including PO management and budget tracking
• Familiarity with Salesloft and other sales enablement platforms
• Strong communication skills, with the ability to convey complex ideas and factual information in clear, actionable terms
Ability to work independently under supervision and direction from senior team members.
Qualifications
• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of experience in marketing or project management roles
• Demonstrated experience in campaign management, reporting, and cross-functional collaboration
Additional Information
Our Benefits
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
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