PPC Specialist-Digital Marketing

IT Services
  • IT Services
  • India

Sb Infowaves Pvt. Ltd.

We are looking for a highly skilled and experienced PPC Expert to join our team. As a PPC Specialist, you will play a key role in driving traffic, increasing conversions, and maximizing ROI for our clients.

CONTACT-9330241083

Responsibilities
• Campaign Management:
• Develop, implement, and manage PPC campaigns across Meta (Facebook and Instagram) and Google Ads platforms.
• Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
• Conduct keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
• Strategy Development:
• Create comprehensive PPC strategies that align with client goals and objectives.
• Identify opportunities for growth and expansion within existing accounts.
• Develop and present strategic recommendations to clients and internal stakeholders.
• Performance Analysis:
• Track, report, and analyze website analytics and PPC initiatives.
• Generate regular reports on campaign performance, including key metrics such as CTR, CPC, CPA, and ROI.
• Use analytical insights to identify trends and make recommendations for future campaigns.
• Budget Management:
• Manage and allocate budgets effectively to maximize ROI.
• Ensure campaigns are delivered within budget and meet financial targets.
• Provide accurate forecasting and budget recommendations to clients.
• Collaboration and Communication:
• Work closely with clients to understand their business objectives and provide strategic guidance.
• Collaborate with the creative and content teams to develop compelling ad copy and creative assets.
• Communicate campaign progress, performance, and recommendations to clients and internal teams.
• Stay Updated:
• Keep up-to-date with the latest trends and best practices in PPC advertising.

Requirements:
• Should have prior experience managing Meta (Facebook and Instagram) and Google Ads campaigns.
• Proven track record of delivering successful PPC campaigns with measurable results.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of PPC best practices, including keyword research, ad copywriting, and bidding strategies.
• Proficiency in using PPC management tools and platforms.

Job Type: Full-time

Pay: ₹40,000.00 – ₹45,000.00 per month

Benefits:
• Provident Fund

Schedule:
• Monday to Friday

Work Location: In person

To apply for this job please visit www.glassdoor.co.in.

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