Head of Digital Marketing & Account Strategy

Head of Digital Marketing & Account Strategy

📍 Location: Bangalore (On-site)

📅 Experience: 7+ Years

About BrandStory Digital

At BrandStory Digital, we partner with B2B and B2C businesses to engineer performance-driven growth through brand strategy, digital marketing, and content innovation. As a leading agency in the space, we empower clients across industries with data-backed campaigns, ABM frameworks, precision targeting, and ROI-led execution. Join our team to help shape high-value narratives, scale account impact, and deliver measurable business outcomes.

Role Overview

We are looking for a Digital Marketing Leader and Client Partner who brings strong expertise in Performance Marketing and Account-Based Marketing (ABM) to manage, consult, and scale digital growth initiatives. You will own high-value client relationships, develop and present campaign strategies, and lead multi-channel execution across Paid Media, SEO, and ABM ecosystems. This role demands a sharp strategic mind, digital fluency, and hands-on experience with campaign orchestration and revenue alignment.

Key Responsibilities

🤝 Client Growth & Relationship Leadership

● Act as the strategic advisor for CXO-level clients across B2B and B2C sectors.

● Build client success roadmaps aligned to performance goals (Leads, Pipeline, CAC, ROI).

● Translate business objectives into targeted marketing programs using full-funnel approaches.

🎯 Performance Marketing & ABM Strategy

● Own performance campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.

● Create ABM playbooks: ICP mapping, personalization journeys, account nurturing, and sales alignment.

● Build integrated demand generation plans with clear attribution and funnel metrics.

📈 Data-Driven Execution & Optimization

● Collaborate with Paid Media, SEO, Creative, and Content teams to implement multi-channel strategies.

● Ensure campaign execution is optimized for conversions, CPL, ROAS, and MQL/SAL delivery.

● Leverage analytics platforms to track performance, generate insights, and guide continuous improvements.

📢 Communication & Stakeholder Orchestration

● Lead regular QBRs, campaign reviews, and strategic workshops with client teams.

● Ensure internal teams are aligned on goals, KPIs, and delivery timelines.

● Proactively manage risks, address scope changes, and advocate solutions.

📊 Campaign Intelligence & Reporting

● Own dashboards and reporting cadence across accounts – performance, pacing, and insights.

● Present strategic narratives backed by data, showcasing impact and growth opportunities.

● Recommend A/B tests, conversion lift studies, and channel performance optimizations.

Must-Have Qualifications

● 7+ years in digital marketing, with proven experience in Performance Marketing and ABM.

● Experience managing 5–10 clients across verticals such as SaaS, IT, BFSI, Real Estate, or E-commerce.

● Strong knowledge of funnel metrics, CAC modeling, lead quality tracking, and CRM workflows.

● Ability to lead cross-functional teams across SEO, PPC, content, design, and development.

● Exceptional client communication and stakeholder management capabilities.

Preferred Tools & Platforms

● Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

● ABM: HubSpot, Zoho CRM, Apollo.io, LinkedIn Sales Navigator

● Analytics: Google Analytics, Data Studio, SEMrush, Hotjar, HubSpot Reports

● Collaboration: Slack, ClickUp, Notion

What We Offer

● 🧠 Lead high-growth client accounts with autonomy and innovation.

● 🌍 Be part of a digital-first agency solving real-world business challenges.

● 🚀 Access advanced tools, skilled teams, and continuous learning opportunities.

● 💰 Competitive salary + performance incentives + leadership growth path.

Apply Now

If you’re a digital strategist at heart with a passion for numbers, narratives, and nurturing client growth we’d love to hear from you.

📩 [email protected] | 🌐 www.brandstory.in